Media Matters Using Roy Moore Allegations To Go After Hannity's Advertisers

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Sponsors Are Pulling Their Ads From Hannity's Show In Response To His Roy Moore Coverage

The #BoycottKeurig hastag was a top trending subject Sunday on Twitter. (It's hard to imagine any were frugal enough to wait till they ran out of K-cups to chuck their coffee makers out the window, though.) While Hannity fans work out their frustrations on a machine they'll probably miss later, "The unstated promise is that you'd have no more need for any future Keurig products of any sort", Glickman rightly notes. Others used the hashtag to tweet their support of the brand.

At least five companies have pulled their advertisements from Sean Hannity's show on Fox News following criticism about the way he handled allegations of sexual misconduct by Alabama Senate candidate Roy Moore.

On Thursday, the Washington Post reported that Moore, then an assistant attorney general in Alabama, had pursued and sexually touched a 14-year-old in 1979.

Hannity defended Moore last week and suggested his accuser-who claims she was 14 at the time of the incident when Moore was 32-could be lying. On a second visit, he took off her shirt and trousers and removed his clothes except for his underwear before touching her over her bra and underpants, Corfman told the Post.

Companies like Keurig,, 23 and Me, Eloquii and Nature's Bounty announced they were pulling their advertising last week.

On Saturday, Keurig announced on Twitter that it would no longer advertise on Hannity's show.

Deplorable friends, I am buying 500 coffee makers tomorrow to give away!

"Since I got all this time on Sundays, boycotting my once-beloved National Football League, I figured I'd let Keurig and all these other companies know we don't believe in your fake outrage", said Twitter user @montgomerychamp in footage he took of himself before he smashed his personal caffeine crafter with a hammer. "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.

Hannity also advised his viewers and listeners not to "rush to judgment" about the allegations and speculated that Moore's alleged contact with teenagers could've been consensual.

Angelo, thank you for your concern and for bringing this to our attention.

Media Matters, a liberal media site, has previously urged companies to pull ad spots from "Hannity" over other controversial comments.

The Moore campaign's statement said: 'Judge Roy Moore has endured the most outlandish attacks on any candidate in the modern political arena, but this story in today's Washington Post alleging sexual impropriety takes the cake.

Previous boycotts of Fox News shows have proved devastating to hosts: Dozens of companies pulled their ads from Bill O'Reilly's show on Fox News after the New York Times revealed in April that Fox and O'Reilly had agreed to a series of secret settlements over harassment allegations. The website's parent company is owned by Rupert Murdoch - the head of Fox News and it's subsidiaries.

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