According to the report, North America remains the dominant force in the growth of MR technology, due to companies such as Canon, Infinity Augmented Reality, Magic Leap, Ubisoft and Microsoft's work on the HoloLens.
The firm is said to be rushing to get the technology ready for a launch in 2019, and the headset could make its way into the hands of consumers by the start of 2020.
There are several real-world applications of AR, however, Apple has close competition from Google wherein the latter is working on a business-oriented variant of the Google Glass as pointed out in the report. Apple isn't the only company working on the technology.
Apple's hope is to squeeze its graphics processors, AI chip and CPU into a smaller, one-size-fits-all package, akin to what it has done for the Apple Watch, the Bloomberg article stated. This is part of a larger AR initiative which was kicked off by the development and the release of Apple's ARKit. The standalone AR headset will reportedly feature a new chip and run a custom operating system based on iOS, internally dubbed "rOS" - short for "reality operating system". This was just a first step, however, which could ultimately help to bring the new headset to life with a new operating system.
Details such as how users will control the headset are still being investigated.
Apple's push to create an AR headset has been expansive and aggressive, according to Bloomberg. Cook believes that augmented reality will be able to change the current use of technology. He also said that the field of view and the quality of the display itself is simply "not there yet". Apple engineers are using HTC Vive headsets to test their ideas for a wide range of applications, from mapping and texting to more futuristic things like virtual meeting rooms and 360-degree video feeds. "Something that you would see out in the market any time soon would not be something that any of us would be satisfied with". It wouldn't say which company it would make AR components for, but given its key relationship with Apple it's hard not to assume it's anyone but the Cupertino company.
In addition to a predictable second version of the ARKit software tool collection reportedly planned for a 2018 release, those long-rumored Apple smart glasses might be starting to shape up, according to "people familiar with the situation" quoted today by Bloomberg.