Users in the U.S. will find a new option called "Order Food" in the Explore menu, represented by a blue and white hamburger or fork and knife. Select start order. If the restaurant offers takeout or delivery with multiple services, you can select which one you'd like to use.
Facebook has been testing this feature since past year and after responding to feedback and adding more partners, the company rolled it out in the United States on iOS, Android and desktop.
And of course, you can check what your Facebook friends have to say about a certain eatery, too. So if you have a hankering for, say, veal brains or foie gras from a Michelin-starred Parisian eatery that takes reservations days in advance, you're out of luck.
Facebook is also partnering on food ordering directly with national chains Chipotle, Five Guys, Jack in the Box, Papa John's, Wingstop, Panera, TGI Friday's, Denny's, El Pollo Loco, and Jimmy John's.
Facebook joins Google and online travel giant TripAdvisor in allowing users to place food orders directly. For instance, if you already have an account with Delivery.com, you can go to the service by using your existing login credentials.
As Facebook explains it, ordering food is a natural next-step for the company. The really interesting aspect of this, though, is that Facebook isn't just partnering with individual restaurants and fast food joints to get this done. But not anymore. Facebook has made it easy. The feature is now gradually rolling out to US users for both the website and the Android/iOS app, and it's currently unknown whether it will make its way to other countries.
Facebook confirmed to Techcrunch it doesn't charge any fees for the service or share in any profits from the orders placed via the social network.