Tom Cruise has the best reaction to seeing memes of himself

For all of its large scale and bluster, The Mummy's biggest flaw is that it's not fun or exciting enough.

"The Mummy" generated $20.5 million from more than 33 worldwide markets that opened on Wednesday and Thursday.

"The Mummy" is far from ideal and in fact quite a mess at times, but it's not without its appeal. When her tomb is unearthed by grave robber and Navy Seal Nick Morton (Tom Cruise), Ahmanet awakens and makes plans to unleash the Egyptain God of Death onto the world.

Tom Cruise is hoping to jump-start Universal's monster movies and turn them into a Marvel-like mega-franchise. If the makers of future installments take as much care with their movies as they did here, moviegoers will be in for a treat. It's not that I just absolutely loved this movie, but I've always been a fan of the concept of standalone films with movies/characters sharing the same universe that ultimately cross over with one another, and I'm also a fan of the classic monster tales. There is the charming, slightly rogue lead male hero, Nick Morton (Tom Cruise) accompanied by Rick O'Connell (Brendan Fraser), the comedic sidekick, Chris Vail (Jake Johnson) and Jonathan Carnahan (John Hannah), and then, there is the curious intellectual female love interest played by Jenny Halsey (Annabelle Wallis) and Evie Carnahan (Rachel Weisz).

The newest big-budget franchise tentpole no one was really asking for, Alex Kurtzman's The Mummy is also Universal Studios' latest attempt to launch a new franchise on the back of its classic monster properties, like Dracula Untold with Luke Evans and Sarah Gadon or The Wolfman with Benicio Del Toro and Anthony Hopkins before it. Russell Crowe also makes an appearance as Dr. Henry Jekyll (yup, THAT Dr. Jekyll) in a performance that is equal parts schlocky and entertaining. The mummy is Ahmanet (played by Sofia Boutella) and she is very mad. Dark Universe's Twitter account has already been giving us teasers on the monsters we can expect from upcoming movies. You never see him being mistreated in that way in films before.

The Mummy takes a long time to get going and a long time to wrap up, and the open-ended finish helps pinpoint what's wrong with the movie.

"Alex Kurtzman, the director, was so intelligent in doing that", Boutella told RTÉ Entertainment.

Kurtzman, who is best known for his credits as a screenwriter ("Transformers", "Transformers: Revenge of the Fallen", "Star Trek", "Star Trek: Into Darkness") and producer ("Now You See Me", TV shows "Scorpion" and "Hawaii Five-0"), said he doesn't read reviews.

And he got honest about what it's like to read negative press about a movie you just made.

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