Lyft joining forces with Jaguar Land Rover in tech venture

Above Lyft's new Amp

Above Lyft's new Amp

Nope, we are not kidding!

As part of the deal, Jaguar Land Rover will supply Lyft with a fleet of Jaguar and Land Rover vehicles, while the United Kingdom -based automotive company develops and tests self-driving cars.

"Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services", he said.

The auto company will supply a fleet of Jaguar and Land Rover vehicles for Lyft drivers.

The Uber rival will also be provided with a fleet of vehicles by JLR to test the driverless technology on. Lyft envisions a future where shared mobility will transform cities and improve people's lives. "Broadly speaking, it's going to play out over the next five to ten years, and it's critical that we have multiple partners in various spaces and geographies". Lyft has also been pretty clear about seeking to partner on autonomy, rather than pursue its own tech, which is likewise different from Uber's current approach. The new deal between Lyft and nuTonomy will see them align technology platforms for the autonomous solution - from routing and booking to the performance of system and the way it handles interaction and communication with the passengers.

Recently, Uber also partnered with Volvo to purchase 100 cars with the objective of equipping them with the company's autonomous hardware.

Lyft has been involved in other collaborations with the goal of accelerating autonomous vehicle development, a recent example is the deal is signed with Waymo. It seems like the company is just focusing on its main strength, its ride-hailing service.

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