Instagram's New Selfie Filters Could Threaten Snapchat's Prize Ad Prices

Image Instagram

Image Instagram

Face filters for social media apps were brought to the mainstream by Snapchat after it bought Looksery, which pioneered the technology in 2015. Now Instagram is adding another fun feature to its app.

To find the filters, open up the camera function in Instagram and then tap the new face icon which should appear in the bottom right hand corner.

While Face Filters is the main addition released Tuesday, the company is also adding some other tools to use while in Stories.

Instagram Stories recently surpassed Snapchat with 200 million daily active users.

Lastly, Instagram has also added an eraser brush when using the drawing tools.

Facebook, Instagram and Snapchat have been playing a copycat game for a while now as Facebook gradually "borrowed" more Snapchat features and added them to its own services. The company is expanding its app's camera modes with a new "Rewind" video format.


Instagram says its new features are available in version 10.21 which is already on the Play Store.

Launched almost six months ago, Instagram Stories has already surpassed Snapchat in the number of total daily active users.

Once you have your creative idea set, and have tested out one of these eight new face filters - you can actually tag your Instagram stories with another new hashtag feature!

The new features will also include the ability to manipulate video, allowing users to play them in reverse. Elsewhere, Instagram Stories is being expanded with a new hashtag sticker. Friends viewing the story can tap the hashtag sticker or text and visit the hashtag page.

Then, using the eraser brush, you can reveal parts of your photo or video underneath. In the camera, users now have the option to create a "Rewind" video. Snapchat's typically make your face dewy and even a little thinner-all to make you look like a more appealing human being. Try them out - it'll work with both the front- and rear-facing shooters on your phone.

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