Lonzo Ball unveiled his own signature basketball sneaker costing almost $500 - after the NBA star-to-be was snubbed by major shoe companies Nike, Adidas and Under Armour - thanks to his father.
The ZO2 sneakers are much more expensive than the average Jordan shoe.
LaVar Ball and his ridiculous Big Baller Brand dropped its first signature sneaker for his son, UCLA basketball star Lonzo Ball, who is expected to be one of the top picks in the 2017 NBA Draft.
Lonzo Ball's ridiculously $495 priced sneakers have been the latest nonsensical news to come out of the LaVar Ball media machine. Aside from that similarity, the shoe boasts an Ortholight insole, python microfiber texture, patent leather heel logos, and a gel outsole with a hand-painted "DeLorean finish".
Failing to earn a shoe deal with a major company has not stopped the Ball family from releasing their first signature shoe though.
During a video with Slam Magazine, Lonzo reveled the design of the shoe but also stated that his focus going forward is the National Basketball Association. I can not wait to see the sales numbers for these shoes and see how many, or few, people are stupid enough to buy them and then wait until November for them to ship. And forget about refunds and exchanges, noted the AP.
Here's how Twitter reacted to the shoe.