The campaign aims to end distracted driving through education and raise awareness about the associated dangers.
Too many drivers are ignoring their responsibilities behind the wheel, and distracted driving is a growing and deadly threat on our roadways.
"Distracted driving was responsible for almost a quarter of all auto crash fatalities in B.C. over the past five years, making this the second-leading cause of motor vehicle fatalities behind speeding and narrowly ahead of impaired driving", said Michael Weightman, Road and Safety Coordinator for ICBC.
Employing the aid of a bucket truck - courtesy the City of Chilliwack - police watched from above for distracted drivers during a traffic enforcement blitz on March 29.
Driver's found violating the law could be ticketed for $150 on the first offense, $300 for the second offense and $500 for the third and subsequent offenses.
National estimates by NHTSA, mark 10% of fatal crashes, 15% of injury crashes, and 14% of all police-reported motor vehicle crashes in 2015 as distraction-affected crashes. This is a 9 percent increase in fatalities as compared to the previous year. If you need to text, pull over and park your vehicle in a safe place first. But, he added, "Don't text and drive".
"The theme is 'You drive".
Don't follow the pack, be a leader.
Put away the phone - or turn it off - before getting behind the wheel.
"Everyone knows texting and driving is illegal and unsafe, and everyone knows they shouldn't be doing it-but we see it happen all the time", said Lieutenant Kevin E. Geno.
According to a media release, if you get caught using your cell phone while driving you will be fined $162.