"We are concerned about the issues surrounding the program and we have suspended our advertising".
"You can't enter the fray just to be opportunistic", said Deb Freeman, chief strategy officer at the ad agency FCB New York.
"An investigation by the New York Times has found a total of five women who have received payouts from either Mr. O'Reilly or the company in exchange for agreeing to not pursue litigation or speak about their accusations against him".
Sexual harassment occurrences are not new at Fox, and are now hurting the business. She went on to say that he "got very hostile, very quickly" when she declined his invitation to his hotel room following a dinner at the Bel Air hotel.
Walsh, who was named in the Times story but was not among the settlement recipients, said she came forward because she was told by a Times reporter that numerous women who have accused O'Reilly of harassment are bound by gag orders.
Mercedes-Benz, BMW, Hyundai and Allstate Insurance Co., major long-time advertisers from the automotive industry, have removed their advertising campaigns from the controversial Fox political show "The O'Reilly Factor".
Mercedez-Benz said on Monday it was suspending its advertising on the show.
"Given the importance of women in every aspect of our business, we don't feel this is a good environment in which to advertise our products right now". Hyundai purchased $102,902 worth of commercials over the last 30 days, and $913,445 in 2016.
Hyundai statement: "Hyundai now has no advertising running on The O'Reilly Factor. In light of the disturbing allegations, we instructed our media buyer this morning to reallocate our ad dollars to other shows effective immediately".
In a statement, Hyundai said it wanted to work with companies that "share our values of inclusion and diversity". "We will continue to monitor and evaluate the situation as we plan future advertising decisions". The remaining advertisers are being pressured to follow them.
"Notwithstanding the fact that no current or former Fox News employee ever took advantage of the 21st Century Fox hotline to raise a concern about Bill O'Reilly, even anonymously, we have looked into these matters over the last few months and discussed them with Mr. O'Reilly".
The whole mess has now prompted a growing list of advertisers to pull their spots from O'Reilly's show.
Fox News is facing mounting pressure to fire its most famed anchor Bill O'Reilly over a string of sexual harassment allegations. She also claimed she was pressured, but refused, to defend Ailes after the first harassment allegations were brought against him by Gretchen Carlson, reported the Associated Press.