Google Cloud is also releasing new machine learning products, including a Video Intelligence application program interface (API) that automatically recognizes objects in videos and makes them searchable and discoverable.
"Kaggle and Google Cloud will foster a thriving community of machine learning developers and data scientists, giving them direct access to the most advanced cloud machine learning environment". With this new technology, which is now in a Private Beta according to Google, developers are able to search for specific objects within videos, a feature that could prove useful for surveillance videos, among other things. Google last fall created a machine learning group within its Cloud Platform business and brought on Fei-Fei Li, director of Stanford University's Artificial Intelligence Lab and the Stanford Vision Lab and a longtime AI and machine learning researcher, to head the unit.
It's not hard to imagine the API also being tapped to better target advertisements based on user video interactions and product searches, as is the case with Google's other search products. For instance, Snap Inc, which is the parent company of Snapchat, partners with Google and Amazon Web Services for its cloud solutions. The same goes for Google's Cloud Datalab.
Kaggle was launched in 2010 and now has about half a million data scientists on its platform. And that's why, just by typing "dog", "boat" or any other term in the search engine, shows us pictures with those elements. With the announcement of this deal, Google scored a massive enterprise client for Google Cloud, a service that the Mountain View-based tech giant has been aggressively promoting in recent years. "We're here for real", Schmidt said.
This business collaboration reflects a bid by major internet companies such as Google and Apple to move into business software markets where SAP is a powerhouse in enabling companies to operate on the emerging industrial internet.
Cloud SQL is a fully-managed service, making it easier to set up, maintain, manage, and administer PostgreSQL relational databases on Google Cloud Platform.
Both companies hope the tie-up will help appeal to companies looking to keep their SAP services in place while also moving onto a hosted cloud.
Starting with the Natural Language API, Nelson said they were able to label message with tags such as "Feedback" or "Positive". As part of the partnership, SAP will retain the control and be the custodian of all the data stored in the HANA database on the Google Cloud Platform.
Meanwhile, the acquisition is sure to fuel Google's AI efforts.